PRINCIPAL + CREATIVE DIRECTOR + STRATEGIST + COLLABORATOR
With 25+ years of experience in the beauty and home sectors, Barbara's commitment to brand authenticity, story-telling and user experience has been honed in sales and marketing programs at places like Estee Lauder Companies, Donna Karan Beauty Company, and Bloomingdales, as well as, many other luxury-brand outlets.
A talent for identifying a distinct brand narrative and strategic voice in both the retail and wholesale sectors, Barbara has developed communities in the luxury market through shop design, digital content and social media.
Barbara is an information junkie (the more complicated, the more intriguing), finds ideas extraordinary (everything has a creative and calculated solution) and loves to tell people what to do (yes, and then there's that).
ART DIRECTOR + GRAPHIC DESIGN + COLLABORATOR
After many years as a designer and art director in NYC, Lauren has more recently established herself as a freelance designer. Her portfolio includes branding and corporate identity, social media campaigns, web graphics, brochures, newsletters, packaging, advertising, invitations, and signage for such clients as The Montclair Public Library, Cornerstone Montclair/The General Store at Cornerstone Montclair, Take Back the Kitchen, Chestnut Investment Group, REED Academy, and Tree-Licious Orchards.
Lauren’s attention to detail, problem solving capability, and her enthusiasm for working with her clients to get a job done well has kept her busy. Having always loved her work and getting to meet new people along the way, she looks forward to taking on new projects and helping others grow their businesses.
Lauren is a self-proclaimed “design nerd” and can be seen “oohing” and “ahhing” over art and design in all aspects of our world, often finding inspiration for her work in unexpected places. Lauren is also the Visual Arts Instructor at Lacordaire Academy, and loves to be able to bring out the creativity in her students. Chunky necklaces make her happy!
GRAPHIC DESIGN + COLLABORATOR
A self-described Fine Artist at heart, Tracey built a career as a graphic designer that weaves her artistic flairs with computer generated outcomes. Drawing upon what inspires the people behind each project, Tracey guides from concept to print, creating logos, marketing materials + collateral, promotional apparel + merchandise, web design and social media graphics. Her vision as a graphic designer is very much the same as her mission as a fine artist - to inspire others to look at the world around us with a new set of eyes and see our everyday surroundings in ways that we never imagined before … getting lost in the magic of our community for more than just a little while.
Locally known for collaborations with Java Love Coffee Roasting Company, Montclair Bread Company (the “tuk tuk ” and Fueled by Doughnuts - that was Tracey!), Fractal Science and Math Academy, Charles H Bullock Elementary School, CPAWNJ, School of Rock Montclair, Stuffed Grass-Fed Burgers and Taste of Montclair, Tracey was instrumental in the launch of the inaugural Montclair Design Week and the Montclair-centric podcast “exploring Montclair’s living history”, Podclair.
Tracey’s dream is to write, illustrate and publish her own stories and cartoons someday, and collaborate with others in telling or expressing their own places of imagination. Super cool status: Tracey was the illustrator for the 2015 book by famed rock and roll photographer, Jay Blakesberg, Hippie Chick, celebrating the women who inspire and are inspired by music.
RESEARCH + CONTENT CREATOR + COLLABORATOR
As an undergraduate student at Seton Hall University majoring in Graphic Design and Advertising, Brittany is an aspiring graphic designer with a passion for all things creative. Her past experience ranges from social media management to web and print design. She has held graphic design and social media internships at local non-profit, Arts Unbound, as well as LBI Surfing and Dairy Queen.
Brittany’s portfolio consists of branding projects, package design, advertising, print and typographic treatments, though branding is her one true love. The idea of capturing the very essence of a brand in a personalized logo excites and drives her to create one-of-a kind designs. With an attention to detail and illustrative style, Brittany looks forward to applying her skills to new and upcoming projects.
Brittany’s hometown in South Jersey has instilled in her a great love for the beach and she is always happiest in the sun. A sucker for puns and corny jokes, she loves to find the humor in things. You can often find her listening to music, the genre just depends on the day.